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FENICE aims to bring a concept of elegance across various segments: beachwear, resort wear, casual wear, and accessories.

The name FENICE was inspired by the legend of the Phoenix, a bird that symbolizes rebirth from the ashes; the eternal restarting, without losing its essence. It signifies PERSEVERANCE.

The Phoenix symbolizes life and its cycles, hope, and the need to rise above adverse situations. It symbolizes COURAGE.

The legend of the Phoenix is also associated with the scorpion, which, when it loses its tail, can regenerate it. It translates into OVERCOMING.

Scorpios, in addition to being energetic, are completely passionate and dedicated to what they set out to do, and it is with all this ENERGY that we created FENICE.

We hope that FENICE can be an INSPIRATION for you!